Case Studies
Case Study: Take a Map!
Jan 24
Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been on c...
Continue ReadingCase Study: Insuring Happy Employees
Jan 17
Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end...
Continue ReadingCase Study: Guess the Flavor Lip Balm
Dec 25, 2022
Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps De...
Continue ReadingCase Study: It Takes a Village
Oct 27, 2022
Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more di...
Continue ReadingCase Study: Roaming Free with the YUMA Clear Freedom Bottle
Oct 05, 2022
What do outdoor gear brands like Marmot® and Teva® have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the ...
Continue ReadingCase Study: Pull Up a Chair and Stay Awhile
Aug 30, 2022
Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...
Continue ReadingCase Study: Wine for the Win
Aug 22, 2022
A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...
Continue ReadingCase Study: Zip It Up
Aug 15, 2022
Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How it ...
Continue ReadingCase Study: Snack Pack It!
Jul 16, 2022
Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participating...
Continue ReadingCase Study: Info in a Flash
Jul 02, 2022
Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to di...
Continue ReadingCase Study: Charity Fundraiser
Jun 24, 2022
The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...
Continue ReadingCase Study: I Was Framed!
May 26, 2022
Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wanted a...
Continue ReadingCase Study: A Golfer Giveaway
Apr 26, 2022
Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Print...
Continue ReadingCase Study: The Weather is Snow Joke
Mar 19, 2022
Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. The...
Continue ReadingCase Study: Raise Your Glass!
Mar 05, 2022
Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...
Continue ReadingCase Study: Bear With Us
Jan 28, 2022
Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it was...
Continue ReadingCase Study: Custom Caps with a Budget Cap
Jan 20, 2022
Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. The...
Continue ReadingCase Study: Inking Impressions
Dec 29, 2021
Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...
Continue ReadingCase Study: Have a Seat
Dec 22, 2021
As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affordab...
Continue ReadingCase Study: Pillow Box
Nov 15, 2021
Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...
Continue ReadingCase Study: These Calendars Aren't Week
Oct 04, 2021
Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank inc...
Continue ReadingCheers! Let’s Sell More Beer!
Sep 20, 2021
Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...
Continue ReadingCase Study: Wave Hello to Promotions
Sep 13, 2021
Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient would...
Continue ReadingCase Study: Fun in the Sun
Sep 05, 2021
Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...
Continue ReadingCase Study: Jamming Out
Aug 14, 2021
A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the ma...
Continue ReadingCase Study: You've Got the Power
Jul 31, 2021
A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. Sin...
Continue ReadingCase Study: It's Raining Cats and Dogs
Jul 16, 2021
Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet...
Continue ReadingCase Study: A StuPENdous Promotion
Jun 09, 2021
Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purchas...
Continue ReadingCase Study: Attract New Customers
May 26, 2021
As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...
Continue ReadingCase Study: Lunchtime Loot
Apr 27, 2021
A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company chose ...
Continue ReadingCase Study: Thank You for Spooning
Apr 19, 2021
Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. ...
Continue ReadingCase Study: Go Green or Go Home
Mar 29, 2021
Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company’s s...
Continue ReadingCase Study: Staying Safe for Back-to-School
Feb 28, 2021
A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students’ parents....
Continue ReadingCase Study: Wave Hello to Recognition
Feb 14, 2021
Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip ...
Continue ReadingCase Study: Bake in Business
Feb 07, 2021
Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come to t...
Continue ReadingCase Study: Computer Repair At Your Fuzzy Fingertips
Jan 09, 2021
A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...
Continue ReadingCase Study: Don't Bottle It Up
Dec 18, 2020
An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to wor...
Continue ReadingGet Your Company in Shape
Oct 09, 2019
Many years ago I presented a group of real estate agents with a twist for an idea to use for their "farming" (marketing) program. It was a simple key tag. But it was sealed onto a post card so it cou...
Continue ReadingCase Study: Custom Packaging makes the Whole Package
Aug 27, 2019
Typically when we give gifts to others we use some form of gift wrapping. We think it’s a nicer way to present the gift. It adds to the anticipation of seeing what’s inside. Even thou...
Continue ReadingCase Study: Save the Date, Save the Day
Jun 02, 2019
Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...
Continue ReadingCase Study: Sharper Students
May 25, 2019
Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocates n...
Continue ReadingCase Study: Celebrate Milestones
Apr 27, 2019
A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...
Continue ReadingCase Study: Plastics Make it Possible
Apr 20, 2019
Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...
Continue ReadingCase Study: This Promotional Product is in the Bag
Apr 12, 2019
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...
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