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Using Customer Profiles to Find the Perfect Promo Products

3 days ago

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

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Case Study: A StuPENdous Promotion

Jun 09

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purchas...

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Your Brand Is Your Business - Market It!

Jun 02

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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Case Study: Attract New Customers

May 26

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

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5 Invaluable Marketing Books to Help Grow Your Brand

May 18

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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Take it To-Go: 8 Restaurant Takeout Essentials

May 11

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are now...

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Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

May 04

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible each...

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Case Study: Lunchtime Loot

Apr 27

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company chose ...

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Case Study: Thank You for Spooning

Apr 19

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. ...

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5 Outside-the-Box Promotional Products for Your Next School Order

Apr 12

If you’ve ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearable...

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How to be an Empathetic Leader and Still Get the Job Done

Apr 05

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

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Driving Brand Awareness on the Golf Course

Apr 02

Although Covid put a crimp on a lot of sporting activities, a was considered Covid-safe since it did't have a lot of close contact, Now that people are getting vaccinated, plus th...

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Case Study: Go Green or Go Home

Mar 29

Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company’s s...

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6 Promotional Products for Music Lovers

Mar 22

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...

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5 Apps to Take the Grunt Work out of Spring Cleaning

Mar 15

Spring is here and that means it’s time for spring cleaning. Now is when you should be purging all the junk that has accumulated over the winter, and organize your life so you can have a relaxin...

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5 Awesome Recreational Wearables

Mar 07

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...

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Case Study: Staying Safe for Back-to-School

Feb 28

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students’ parents....

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5 Environmentally-Friendly Promotional Products

Feb 21

How about that Earth, huh? She sure is something. Fortunately, there are plenty of people in the promotional products industry that feel the same way. In fact, we can offer you thousands of products t...

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Case Study: Wave Hello to Recognition

Feb 14

Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip ...

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Case Study: Bake in Business

Feb 07

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come to t...

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It's Party Thyme: 7 Products for Plant Lovers

Jan 31

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren’t just beautiful home décor- they’re actually good for your health! Owning indoor...

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Lanyards: Everything You Need to Know

Jan 24

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

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Five Frugal Promotions for the Cost-Savvy Consumer

Jan 16

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday li...

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Case Study: Computer Repair At Your Fuzzy Fingertips

Jan 09

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

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Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Jan 02

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. But...

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From Zero to Wow: 6 Uniforms That Every Employee Will Love

Dec 26, 2020

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of uniform...

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Case Study: Don't Bottle It Up

Dec 18, 2020

An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to wor...

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Five Meaningful Ways To Show Gratitude

Dec 11, 2020

Five Meaningful Ways To Show Gratitude To Your Team Top-Shelf Tip No. 242: “Feeling gratitude and not expressing it is like wrapping a present and not giving it.” William Arthur Ward ...

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The Good Pandemic

Jun 29, 2020

It's been a strange few months. Our lives have been disrupted both personally and in how we do business. We've had to deal with and adjust to a lot of change. Despite the dangers and devastation ...

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5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Apr 20, 2020

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working fro...

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Why is it called Black Friday?

Nov 29, 2019

“Black Friday” was coined by the Philadelphia police to describe the traffic mess that occurred on the business days after Thanksgiving. It was first reported in 1961. Over the years the...

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When Is Thanksgiving?

Nov 25, 2019

Thanksgiving has not always been on the fourth Thursday in November. In fact, up until the time of Lincoln, the date of a Thanksgiving day varied state to state. Finally, in 1863, Lincoln procl...

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Get Your Company in Shape

Oct 09, 2019

Many years ago I presented a group of real estate agents with a twist for an idea to use for their "farming" (marketing) program. It was a simple key tag. But it was sealed onto a post card so it cou...

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Case Study: Custom Packaging makes the Whole Package

Aug 27, 2019

Typically when we give gifts to others we use some form of gift wrapping. We think it’s a nicer way to present the gift. It adds to the anticipation of seeing what’s inside. Even thou...

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Case Study: Save the Date, Save the Day

Jun 02, 2019

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

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Case Study: Sharper Students

May 25, 2019

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocates n...

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Branding 101: What Makes a Brand Powerful

May 18, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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5 Men's Wearable Promotional Products for the Office and Beyond

May 11, 2019

It’s fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casu...

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5 Military Themed Promotional Products

May 04, 2019

We’ve got camouflage. We’ve got utility. We’ve got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their famili...

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Case Study: Celebrate Milestones

Apr 27, 2019

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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Case Study: Plastics Make it Possible

Apr 20, 2019

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...

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Case Study: This Promotional Product is in the Bag

Apr 12, 2019

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...

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5 Promo Products for People Who Love to Plan

Apr 05, 2019

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday essen...

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Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Mar 29, 2019

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these pro...

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6 On-the-Go Products for Travelers

Mar 22, 2019

Being prepared isn't just for the Scouts, it's good advice for anyone who lives life on the go! Add your logo to these hospitality and travel themed promotional products and your customers will rem...

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6 Promo Products for the Great Outdoors

Mar 15, 2019

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a cam...

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