Blog

Blog

Case Study: Don't Run from this Promo!

20 hours ago

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships. Th...

Continue Reading

Yes, There's a Difference: Everything You Need to Know About Pens

May 26

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can be ...

Continue Reading

Case Study: Let the Games Begin!

May 19

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. Ho...

Continue Reading

Your Product Decorating Questions Answered

May 11

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

Continue Reading

Case Study: A

May 04

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give out a...

Continue Reading

Case Study: A Flavorful Promotion

Apr 27

A Flavorful Promotion Boosts This Credit Union’s Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: Thi...

Continue Reading

Promo to Keep Your Home Squeaky Clean!

Apr 20

Want to keep your clients’ homes fresh for the season? Here are the top items for a squeaky-clean home! Mini Duster Keep your household clean and dust free with this handheld duster! This item...

Continue Reading

25 Insane Facts About Promotional Products

Apr 12

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

Continue Reading

Tried and True: Classic Promotional Products

Apr 05

There are some things out there that are just undisputed classics – and when you think of a classic, what goes to your mind? Maybe it’s a classic car like a 1950s era Cadillac, or perhaps ...

Continue Reading

9 Promotional Products for the Oil & Gas Industry

Mar 29

The world runs on natural resources, but it's not like all that power comes from thin air! Oil, gas, and energy companies help harness and deliver the resources that power all our homes, offices, rest...

Continue Reading

6 Stuffed Animals to Cuddle Your Way to Happiness

Mar 22

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the night...

Continue Reading

Now Trending: Fanny Packs!

Mar 14

Fanny packs are back and more fashionable than ever! It's just moms wearing them to the park or on vacation, either. Millennials, Zennials, and Gen Alpha has been getting into the action with slings. ...

Continue Reading

6 Products to Make Flu Season a Little Easier

Mar 07

As the weather turns cooler and the leaves change color, cold and flu season begins to rear its ugly head. Cold and flu season typically starts in the fall and peaks in January and February, and this ...

Continue Reading

6 Purr-fect Products for Keeping Pets Occupied at Home

Feb 28

Pet owners who have been working from home over the past few months have had their hands full. Juggling work along with dogs or cats requires attention, and many pets have likely adjusted to having th...

Continue Reading

Case Study: A Cheese-y Promotion

Feb 21

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: Rest...

Continue Reading

Why You Should Be Having More Fun at Work

Feb 14

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

Continue Reading

Customer Experience + Branding: The Relationship Goals of Marketing

Feb 07

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

Continue Reading

Case Study: Sign the Deal

Jan 31

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Satin P...

Continue Reading

Case Study: Take a Map!

Jan 24

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been on c...

Continue Reading

Case Study: Insuring Happy Employees

Jan 17

Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end...

Continue Reading

The Fidget Phenomenon

Jan 10

You might remember the fidget spinner craze of 2017: seemingly overnight, the world became obsessed with those little plastic spinners. The spinning toys flew off the shelves across the country and in...

Continue Reading

Under the Sea!

Jan 02

Take a deep dive into the ocean blue with under-the-sea-themed promo products! From aquariums to nautical giveaways, sail away from the competition with items that will surely make a splash! Wet an...

Continue Reading

Case Study: Guess the Flavor Lip Balm

Dec 25, 2022

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps De...

Continue Reading

You Need More Cowbell

Dec 18, 2022

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose ...

Continue Reading

Bamboo: It's Not Just for Pandas!

Dec 10, 2022

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable res...

Continue Reading

Ready for Adventure: First Aid & Emergency Kits

Dec 03, 2022

We know how important it is to stay prepared for the unexpected. Whether your car breaks down or you're caught in a storm, emergency kits are essential tools to have on hand. Keep your clients or your...

Continue Reading

The Power of Perceived Value

Nov 25, 2022

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

Continue Reading

The Value of Custom Packaging

Nov 18, 2022

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn’t that same principle apply to the packagin...

Continue Reading

8 Elegant & Engravable Promotional Products

Nov 10, 2022

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated with...

Continue Reading

6 Promo Products for a Turkey-Tastic Thanksgiving

Nov 03, 2022

Thanksgiving may be frequently overlooked during the holiday season, between Halloween and Christmas, but it’s many folks’ favorite holiday. On Thanksgiving, families get together to share...

Continue Reading

Case Study: It Takes a Village

Oct 27, 2022

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more di...

Continue Reading

Know Your Shades: 4 Types of Iconic Sunglasses

Oct 19, 2022

“The future’s so bright, I gotta wear shades.” - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wea...

Continue Reading

4 Ways to Improve Communication

Oct 12, 2022

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

Continue Reading

Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Oct 05, 2022

What do outdoor gear brands like Marmot® and Teva® have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the ...

Continue Reading

7 Promotional Products For Those On the Go

Sep 27, 2022

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo for...

Continue Reading

5 Toys for the Kid at Heart

Sep 20, 2022

There's something special about receiving a toy that brings out the kid in all of us - whether you're 5 or 55! Adding a little childhood fun to your client's day will surely help them remember your na...

Continue Reading

6 Promotional Products to Relax With

Sep 13, 2022

Sometimes we all need an escape - even if it's just our own bathtub. Are your clients super busy and never seem to stop working? Or maybe your employees worked hard to get a product launched? Then giv...

Continue Reading

5 Simple Tips to Organize and Run Effective Meetings

Sep 06, 2022

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

Continue Reading

Case Study: Pull Up a Chair and Stay Awhile

Aug 30, 2022

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...

Continue Reading

Case Study: Wine for the Win

Aug 22, 2022

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...

Continue Reading

Case Study: Zip It Up

Aug 15, 2022

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How it ...

Continue Reading

Beyond PPE: 6 Feel-Good Promo Products for Hospitals

Aug 08, 2022

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether being...

Continue Reading

Top 10 Promotional Products for the Health and Wellness Industry

Jul 31, 2022

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the past ...

Continue Reading

5 Ways to Be Healthier in 2 Minutes or Less

Jul 24, 2022

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not always b...

Continue Reading

Case Study: Snack Pack It!

Jul 16, 2022

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participating...

Continue Reading

Everything You Need to Know About Flash Drives

Jul 09, 2022

In today’s digital age, where everything is stored in the cloud, you may think that flash drives have gone the way of the floppy disc. But we’re here to tell you that these handy little ha...

Continue Reading

Case Study: Info in a Flash

Jul 02, 2022

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to di...

Continue Reading

Case Study: Charity Fundraiser

Jun 24, 2022

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

Continue Reading

Graphic Design Terms Everyone Should Know

Jun 17, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

Continue Reading

4 Awesome Mindfulness Apps to Help You Be Your Best Self

Jun 10, 2022

Mindfulness. That's been a big buzzword recently. It means being mindful to take care of yourself, both physically and mentally – especially mentally. Recently, and especially with the re...

Continue Reading

Why You Need Promotional Products

Jun 02, 2022

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

Continue Reading

Case Study: I Was Framed!

May 26, 2022

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wanted a...

Continue Reading

What's the Tea? Promo Products for Tea Lovers

May 18, 2022

Did you know that tea is one of the most consumed beverages globally, second only to water? This ancient brew has been around for hundreds, if not thousands of years, with references to early tea drin...

Continue Reading

Old School vs. New School Promo Products

May 11, 2022

It’s no secret – people love “vintage” products. Just look at the huge resurgence in vintage clothing that began in the early 2010’s and you’ll see what we’re...

Continue Reading

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

May 03, 2022

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...

Continue Reading

Case Study: A Golfer Giveaway

Apr 26, 2022

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Print...

Continue Reading

8 Promo Products That Will Kick Start Your Goals

Apr 18, 2022

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...

Continue Reading

Sweet Dreams Are Made of Cheese: Products for Charcuterie Lovers

Apr 11, 2022

What’s more impressive than an expertly crafted charcuterie board? Fancy cured meats, artisanal cheeses, crackers, nuts, fruits… our mouths are watering just thinking about it. For all th...

Continue Reading

8 Graphic Design Mistakes to Avoid

Apr 03, 2022

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the sa...

Continue Reading

6 Rootin’ Tootin’ Country Western Products

Mar 27, 2022

Country Western isn’t just a type of music genre, it’s become an entire culture in the American West and around the world. Cowboy culture dates back to the 19th century when ranchers settl...

Continue Reading

Case Study: The Weather is Snow Joke

Mar 19, 2022

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. The...

Continue Reading

Print's Not Dead: How Print Products Can Work for You

Mar 12, 2022

In the past decade, many businesses have moved away from print marketing to focus almost entirely on digital marketing. You may have even heard people say that print is dead. However, print media has ...

Continue Reading

Case Study: Raise Your Glass!

Mar 05, 2022

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...

Continue Reading

5 Promotional Products for Firemen and Fire Departments

Feb 26, 2022

Firemen deserve a special kind of admiration. They spend their careers rushing into buildings while others are rushing out. Many departments require aid from the community, and that’s where f...

Continue Reading

Case Study: It’s a Date!

Feb 18, 2022

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

Continue Reading

Sustainability & Environmental Responsibility: Why it Matters

Feb 11, 2022

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

Continue Reading

Graphic Design Terms Everyone Should Know

Feb 04, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

Continue Reading

Case Study: Bear With Us

Jan 28, 2022

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it was...

Continue Reading

Case Study: Custom Caps with a Budget Cap

Jan 20, 2022

Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. The...

Continue Reading

5 Fail-Proof Ideas for Your Business Instagram

Jan 13, 2022

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

Continue Reading

How to Reduce Stress on the Job

Jan 05, 2022

Here are some interesting stats for you. More than 157 million Americans are part of the U.S. workforce. Considering that number, did you know that workplace stress is responsible for up to $190 billi...

Continue Reading

Case Study: Inking Impressions

Dec 29, 2021

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...

Continue Reading

Case Study: Have a Seat

Dec 22, 2021

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affordab...

Continue Reading

5 Corporate Gifts Your Clients Will Love

Dec 14, 2021

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional pr...

Continue Reading

Products and Tips to Boost Your Work From Home Productivity

Dec 07, 2021

With all the shelter in place and social distancing rules to help flatten the curve of COVID-19, more people are working remotely than ever before. It’s important to make sure your at-home workp...

Continue Reading

How Promo Products Can Tell Your Brand's Story

Nov 30, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

Continue Reading

7 Retro Products That Will Turn Back Time

Nov 23, 2021

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seven r...

Continue Reading

Case Study: Pillow Box

Nov 15, 2021

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

Continue Reading

Take a Hike! 6 Products to Help you in the Great Outdoors

Nov 08, 2021

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far northe...

Continue Reading

Top 8 Promotional Products for Real Estate Professionals

Nov 01, 2021

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

Continue Reading

12 Coolest Squeeze Products to Relieve Your Stress

Oct 25, 2021

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well beyond...

Continue Reading

Return of the Events: 6 Products for Concerts and More

Oct 18, 2021

Live music is back! Venues are opening their doors, and artists are announcing tour dates again. After more than a year of few to no events for most places, bands, club promoters, venue owners, and mo...

Continue Reading

Get in Gear With These Automotive Promo Products

Oct 11, 2021

Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 hou...

Continue Reading

Case Study: These Calendars Aren't Week

Oct 04, 2021

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank inc...

Continue Reading

6 Products for the Aspiring Home Chef

Sep 27, 2021

Thanks to innovations like grocery delivery and ready-to-cook meal kits, people are cooking more at home. From the humble peanut butter and jelly sandwich to gourmet dishes and fancy cakes, it takes t...

Continue Reading

Cheers! Let’s Sell More Beer!

Sep 20, 2021

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...

Continue Reading

Case Study: Wave Hello to Promotions

Sep 13, 2021

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient would...

Continue Reading

Case Study: Fun in the Sun

Sep 05, 2021

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...

Continue Reading

5 Ways to Boost Employee Morale

Aug 29, 2021

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

Continue Reading

Mindfulness and the Workplace

Aug 22, 2021

“Mindfulness” has become an increasingly popular buzzword over the past year, with workers suffering from pandemic-related burnout and record high stress levels. But what does it really me...

Continue Reading

Case Study: Jamming Out

Aug 14, 2021

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the ma...

Continue Reading

5 Promo Products That Are Bright, Light, and Ready to Excite

Aug 07, 2021

Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We’ve got you covered with this selection of super fun promotional products th...

Continue Reading

Case Study: You've Got the Power

Jul 31, 2021

A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. Sin...

Continue Reading

6 Purr-fect Promo Products for Cat Lovers

Jul 23, 2021

Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets...

Continue Reading

Case Study: It's Raining Cats and Dogs

Jul 16, 2021

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet...

Continue Reading

5 Products That will Send you Over the Moon and out of This World

Jul 08, 2021

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover on...

Continue Reading

How Promo Products Can Make a Lasting Impression

Jul 01, 2021

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

Continue Reading

8 Dental Products That Will Make You Smile

Jun 24, 2021

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that he...

Continue Reading

Using Customer Profiles to Find the Perfect Promo Products

Jun 17, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

Continue Reading

Case Study: A StuPENdous Promotion

Jun 09, 2021

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purchas...

Continue Reading

Your Brand Is Your Business - Market It!

Jun 02, 2021

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

Continue Reading

Case Study: Attract New Customers

May 26, 2021

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

Continue Reading

5 Invaluable Marketing Books to Help Grow Your Brand

May 18, 2021

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

Continue Reading

Take it To-Go: 8 Restaurant Takeout Essentials

May 11, 2021

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are now...

Continue Reading

Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

May 04, 2021

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible each...

Continue Reading

Case Study: Lunchtime Loot

Apr 27, 2021

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company chose ...

Continue Reading

Case Study: Thank You for Spooning

Apr 19, 2021

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. ...

Continue Reading

5 Outside-the-Box Promotional Products for Your Next School Order

Apr 12, 2021

If you’ve ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearable...

Continue Reading

How to be an Empathetic Leader and Still Get the Job Done

Apr 05, 2021

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

Continue Reading

Driving Brand Awareness on the Golf Course

Apr 02, 2021

Although Covid put a crimp on a lot of sporting activities, a was considered Covid-safe since it did't have a lot of close contact, Now that people are getting vaccinated, plus th...

Continue Reading

Case Study: Go Green or Go Home

Mar 29, 2021

Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company’s s...

Continue Reading

6 Promotional Products for Music Lovers

Mar 22, 2021

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...

Continue Reading

5 Apps to Take the Grunt Work out of Spring Cleaning

Mar 15, 2021

Spring is here and that means it’s time for spring cleaning. Now is when you should be purging all the junk that has accumulated over the winter, and organize your life so you can have a relaxin...

Continue Reading

5 Awesome Recreational Wearables

Mar 07, 2021

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year long!...

Continue Reading

Case Study: Staying Safe for Back-to-School

Feb 28, 2021

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students’ parents....

Continue Reading

5 Environmentally-Friendly Promotional Products

Feb 21, 2021

How about that Earth, huh? She sure is something. Fortunately, there are plenty of people in the promotional products industry that feel the same way. In fact, we can offer you thousands of products t...

Continue Reading

Case Study: Wave Hello to Recognition

Feb 14, 2021

Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip ...

Continue Reading

Case Study: Bake in Business

Feb 07, 2021

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come to t...

Continue Reading

It's Party Thyme: 7 Products for Plant Lovers

Jan 31, 2021

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren’t just beautiful home décor- they’re actually good for your health! Owning indoor...

Continue Reading

Lanyards: Everything You Need to Know

Jan 24, 2021

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

Continue Reading

Five Frugal Promotions for the Cost-Savvy Consumer

Jan 16, 2021

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday li...

Continue Reading

Case Study: Computer Repair At Your Fuzzy Fingertips

Jan 09, 2021

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

Continue Reading

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Jan 02, 2021

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. But...

Continue Reading

From Zero to Wow: 6 Uniforms That Every Employee Will Love

Dec 26, 2020

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of uniform...

Continue Reading

Case Study: Don't Bottle It Up

Dec 18, 2020

An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to wor...

Continue Reading

Five Meaningful Ways To Show Gratitude

Dec 11, 2020

Five Meaningful Ways To Show Gratitude To Your Team Top-Shelf Tip No. 242: “Feeling gratitude and not expressing it is like wrapping a present and not giving it.” William Arthur Ward ...

Continue Reading

The Good Pandemic

Jun 29, 2020

It's been a strange few months. Our lives have been disrupted both personally and in how we do business. We've had to deal with and adjust to a lot of change. Despite the dangers and devastation ...

Continue Reading

5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Apr 20, 2020

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working fro...

Continue Reading

Why is it called Black Friday?

Nov 29, 2019

“Black Friday” was coined by the Philadelphia police to describe the traffic mess that occurred on the business days after Thanksgiving. It was first reported in 1961. Over the years the...

Continue Reading

When Is Thanksgiving?

Nov 25, 2019

Thanksgiving has not always been on the fourth Thursday in November. In fact, up until the time of Lincoln, the date of a Thanksgiving day varied state to state. Finally, in 1863, Lincoln procl...

Continue Reading

Get Your Company in Shape

Oct 09, 2019

Many years ago I presented a group of real estate agents with a twist for an idea to use for their "farming" (marketing) program. It was a simple key tag. But it was sealed onto a post card so it cou...

Continue Reading

Case Study: Custom Packaging makes the Whole Package

Aug 27, 2019

Typically when we give gifts to others we use some form of gift wrapping. We think it’s a nicer way to present the gift. It adds to the anticipation of seeing what’s inside. Even thou...

Continue Reading

Case Study: Save the Date, Save the Day

Jun 02, 2019

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

Continue Reading

Case Study: Sharper Students

May 25, 2019

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocates n...

Continue Reading

Branding 101: What Makes a Brand Powerful

May 18, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

Continue Reading

5 Men's Wearable Promotional Products for the Office and Beyond

May 11, 2019

It’s fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casu...

Continue Reading

5 Military Themed Promotional Products

May 04, 2019

We’ve got camouflage. We’ve got utility. We’ve got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their famili...

Continue Reading

Case Study: Celebrate Milestones

Apr 27, 2019

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

Continue Reading

Case Study: Plastics Make it Possible

Apr 20, 2019

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...

Continue Reading

Case Study: This Promotional Product is in the Bag

Apr 12, 2019

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...

Continue Reading

5 Promo Products for People Who Love to Plan

Apr 05, 2019

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday essen...

Continue Reading

Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Mar 29, 2019

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these pro...

Continue Reading

6 On-the-Go Products for Travelers

Mar 22, 2019

Being prepared isn't just for the Scouts, it's good advice for anyone who lives life on the go! Add your logo to these hospitality and travel themed promotional products and your customers will rem...

Continue Reading

6 Promo Products for the Great Outdoors

Mar 15, 2019

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a cam...

Continue Reading