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  • The Power of Perceived Value

    The Power of Perceived Value

    In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

View Customer Raves

I have worked with David for almost 15 years and have always appreciated what he brings to our partnership. His approach and insight to marketing is something that had been overlooked by companies t...

  • Rodney Jason , President
  • Maltby Electric Supply

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